The members of Delhi Bookbinders Association (DBA), the apex body of 400 plus bookbinders in the National Capital Region were introduced to the methods of scientific calculation of costs by Dinesh Ingawale of Welbound. The seminar was organised by Welbound at Urdu Bhawan in New Delhi.

KC Goel and Dinesh

L - Shri K C Goel, President DBA,  addresing the audience . Ingawale (R) is also seen

K C Goel, President of the DBA says “bookbinding in New Delhi is like a cottage industry and offers employment to tens of thousands of people. The whole existence of this industry is at stake now as input costs have been going up in double digits; while the price-realisation is coming down. One of the key reasons is the fact that unlike many other business models, book binding does not estimate costs on a real time or hourly basis. Historic and empirical methods like issuing quotes per signature and per book are still followed. Many of us are not making profits in most of the jobs we do. It cannot go on like this and that is why we requested Welbound to conduct such a seminar”.

Dinesh’s presentation focussed on 4 key aspects:
  • Understanding costing
  • Uncovering the myths of costing
  • Analysing costs using simple tools
  • How to remain competitive

The jargons of costing and the methodology of estimation were explained in simple terms with examples from day to day life. Costing of two typical jobs an A4 book of 200 pages and another book of 1000 pages were analysed. Ingawale used a simple, MS Excel based estimator developed by him, to estimate the costs of these books, given different scenarios of capacities of the unit. These values were then compared with the price quoted by the binders. In most of the cases, the “profit” word was missing.

Dinesh explained the danger of estimating costs based on number of signatures. Given a certain investment on plant, machinery and variable costs related to the job like labour, adhesive, thread, electricity and so on the cost of a certain job is entirely on the efficiency with which it is turned around. Two different books of same size and number of pages may take different turn around times, based on difficulty of the substrate, lot size etc and hence will have differing costs. In order to arrive at the costing for any typical job, it is important to consider these variables or else one will end up loosing money.

DBA-audience

Members of Delhi Binder's Association at the seminar on costing

Many of the binders present in the seminar agreed that they did not consider any administrative overheads like their own salary or rent while calculating the costs. Ingawale showed the impact of not considering these costs with the help of a live demo of the basic estimating tool. 

The bookbinders were in unison while discussing the sharp increase of costs in the last two years, be it labour, fuel, energy and consumable. Labour being the single largest component of costs of bookbinding, the increase seen in the last two years has literally taken away any profits left. Ingawale concluded his seminar with pointers on reducing wastage and adapting best practises so as to remain competitive in these tough times.

Arun Berry, the president of Delhi Printers Association (DPA), who was the chief guest at the seminar, spoke at length regarding the need to realise value for the services rendered. He also stressed the need to adopt best practises. 

The seminar on costing by Welbound is a Welbound Technical Services (WTS) initiative to provide information to the trade on business and technology.

 

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